"Made with natural ingredients"

Why it doesn't work

Almost every brand on the shelf says it. So it no longer helps anyone choose. And "natural" has no fixed meaning, so a careful shopper doesn't quite believe it.

Under new EU rules, broad claims like this also need proof. If you can't show exactly what "natural" means, it's a risk as well as a missed chance.

The clearer version says how much, what, and where. It's specific, easy to check, and easy for an AI tool to repeat when someone asks for a recommendation.